What does SEO mean? Types of SEO

SEO stands for search engine optimization. This is a digitally oriented cybernetic process of internet and affiliate marketing that helps one to optimize their website for marketing, promotional and advertising purposes. With the help of LinkHelpers Scottsdale SEO, several search engines like Google, Yahoo!, MSN and Bing etc. will be able to recognize the relative content of the search performed by an internet user and bring in the website on the top results page.

What does SEO do to your business?

With the help of SEO you are able to generate heavy traffic in your website instead of an instant website. This is a long term approach to earn large amount of profit by creating a high traffic in your website. However, all this is possible only if there is the use of right keywords in the right place by utilizing the advice of keyword’s planners and professional SEO consultants.

Search engine optimization is of two types off page and on page.

When you choose an on page SEO, you have to create your website by yourself and this also means writing a blog by using keywords properly. You must ensure that your articles, blogs and web pages also include an attractive heading. This will help the search engine to have a clear knowledge about your website, but for this you should give a brief description about your services or products in your website.

Off page SEO

However, in off page SEO you have to attach back links to your website by taking it from other websites. Back links are nothing but the links from your other’s website to your website and the business of these two websites should be similar. Another thing you are creating a website for real people and not for a search, so you should have pure knowledge about the fashion of recent trends. However, at any point in time, seeking a professional’s help is always suggestive for higher results.


Whether you choose on page SEO or off page SEO, the most important thing you should remember that your content, material, article and title regarding your services or products should be catchy from the visitor’s end. This will only generate high traffic to your websites and also helps the search engine of Google to understand about your website, through which you will able to generate a high amount of ROI. LinkHelpers Scottsdale SEO for websites is not a one day job; rather, it is an ongoing process that allows your business to stand out in the clutter.