Reporting on marketing activity can become overly complex when running so many different campaigns across numerous channels. It is important to outline the fundamental goals and targets from each one. If not, you can end up pulling a lot of irrelevant statistics without any context to what you are looking to achieve.
A good snapshot of daily numbers to keep an eye on should be collected as a basis for positive or negative overall. It may take time to set up and get right, but once you have done so, it will be worth it. As it will save a lot more time for you to work on improving these metrics.
1. Total Visits
Among the many digital marketing metric, the total visits are just one. It lets you know how your website is performing as well as the total visit. You will learn the source of your traffic and which channels are offering more traffic than others. Total visits affect the conversion rate, bounce rate as well as new sessions.
2. New Sessions
New sessions on a website refer to the new visitors. It is an important indicator which can reveal the performance of the website. If there are fewer new sessions, it shows the site is not performing well. With more new sessions, you should be happy that the site is doing better.
3. Channel Specific Traffic
The total visits don’t show the source or channel specific traffic. But it is highly important that in order to assess the site performance, channel specific traffic must be calculated. It will let you know which sources are better for your business or where you need to put more focus.
4. Bounce Rate
Bounce rate is one of the most powerful factors which can easily determine the site performance. It shows the number of visitors who exited the site within the first few seconds. The higher bounce rate means site is not doing good and the users found nothing interesting for them. Low bounce is considered better.
5. Total Conversions
Another way to check the performance of your digital marketing is to see the number of total conversions. With this factor, you can check the profitability of your business. If the conversion rate is higher, that means you are getting more customers and making more profit.
6. Customer Retention Rate
Client or customer retention rate is also a very powerful metric which tells a lot about the success of any business. It shows how many clients or customers you have retained in a certain time period. The more customers a site retains, the better it will be for the business or company.
7. Cost Per Lead
Costs can also help determine where the business is heading and how it is performing. One lead means the user who became your customer. The cost of one lead also shows how much you spent. You can compare it with the competitors’ costs and will learn if you are better or not.
8. Social Reach
Social media is also used as a digital marketing metrics. It is one of the platforms that every business uses for marketing and user engagement. If you find out the social reach as well as social media engagement, you can learn a lot about the business performance and impact of digital marketing.
9. Mobile Traffic
Google has introduced a new feature called mobile-first indexing. It helps a site rank its mobile version for the users. If you are getting most of your traffic from the mobile-friendly version of the site that means the marketing campaign is working. It also shows the mobile version of the site has proved effective.
10. Businesses identifiedIf you are using a tool such as Lead Forensics or alternatives, you can identify the businesses visiting your website. From this, it can lead to sales opportunities. Or the data can be used as marketing insights for industries and target profiles. A sample report of this each day can be exported as a nice indicator which you can work with longer-term.